The Founders
Representing the future of luxury design
Smith London is shaped by founders grounded in hands-on craft and driven by a shared vision for the future of modern luxury interiors. Chay began his career in a small family upholstery workshop, developing a precise eye for detail and a commitment to making things the right way — with care, integrity, and technical excellence. Tyler trained as a joiner, refining his skills on high-end international projects, including multi-million-pound residences across global markets. His creative direction draws influence from the narrative and discipline of luxury fashion.
Together, their foundation in craft and dedication to refinement define the ethos of Smith London — a studio built not only around how design is made today, but how it will evolve for the years ahead.
Our Story
"Smiths London is built on craft, discipline, and a forward-looking approach to contemporary luxury. What began as a focused, small-scale practice has evolved into a growing studio dedicated to creating considered interiors for clients who value detail, material integrity, and enduring design. Our expertise spans upholstery, joinery, and fine finishing — a hands-on foundation that informs every creative decision and ensures precision at every stage."
Today, Smiths London embodies a new chapter in modern luxury. With a distinctive aesthetic and an expanding body of work, we aim to define a version of timelessness that feels relevant to the present while built to last well into the future. Our story is still unfolding — and its trajectory is confident, refined, and bold.